OK Go: "This Too Shall Pass"
James Frost, OK Go, Syyn Labs, Usa, 2010, digital/SonyEx3, 3'
lun 13 sett, h. 20.45, Parco Sempione - Piazza Grande
Regista/Director: James Frost, OK Go, Syyn Labs
Paese/Country: Usa
Anno/Year: 2010
Formato/Format: digital/SonyEx3
Durata/Running Time: 3'
Produzione/Production: OK Go Partnership
Produttore/Producer Lise: Shirley Moyers
Fotografia/Cinematography: Demott Downs
Musica/Music: OK Go "This Too Shall Pass"
Distribuzione/Distribution: Zoo Film Productions
In un unico piano sequenza, una serie di cervellotici meccanismi innescano una reazione a catena che fa’ invidia ai video dei Fat Boys Slim. Le parole si perdono, le bocche si spalancano.
In a single long take, a series of complicated mechanisms trigger off a chain reaction which would be the envy of the videos of Fatboy Slim. The words are lost, the mouths are wide open.
Note di regia / Director's Statement
This was a truly collaborative effort of the highest order. The video is an accumulation of several months of extreme dedication and hard work, most notably by the band and Syyn labs. I first became involved last September when OK Go’s Damian Kulash contacted me and asked if I was interested. After meeting up with Damian, Tim and Adam Sadowsky (from Syyn Labs) to have the concept explained, and what they were going to try and achieve, I said, “count me in!” In the beginning, my involvement was sporadic. The engineers were in the design process for over a month, so I was called upon to give advice on what was possible to shoot and what was not. For example, I'd get a phone call and would be asked if something could be done, and if it could be done, how would it effect our shooting. So I was making sure that during design process that things like filaments, which were being used for triggers, would not be in the camera’s path etc. Or if camera had to cross or change a direction, then something was built to help with that move. It wasn't until late November (2009) when the machine started to take shape, that I could physically go to the space with a video camera and start to work the basic choreography out. My main goal was to keep the visual interesting, with the camera constantly moving, but not missing any of the actions of the machines. This involved what needed to be big in the shot, what needed more detail. We were constantly revising our approach, right up until the shoot when certain machines were proving to be more unreliable than others, and were changed. Dermott Downs, who shot it, was constantly readjusting and re-configuring lighting in this two storey warehouse in Echo Park. The shoot was a surreal experience, we had three teams of people all after the same common goal - the engineers, the film crew, led by Producer Shirley Moyers (who had the impossible task of holding this thing together), and the band. It was a real collective team spirit led by Damian Kulash and his amazing skill to keep everyone energized and on their toes. Two days and close to 60 takes later, we ha
James Frost, OK Go, Syyn Labs
Paese/Country: UK
Biografia/Biography
James Frost is a highly acclaimed music video director who has worked with artists such as Radiohead, Norah Jones, Coldplay, Stereophonics, Silversun Pickups, Interpol, Pearl Jam, Beastie Boys, The White Stripes and Kylie Minogue, to name just a few. His 2008 House of Cards video for Radiohead premiered on Google and received much critical acclaim including a live interview with Frost on CNN. House of Cards has been awarded at the D&AD, ADC, One Show and the Telly Awards and was nominated at the Grammy Awards, the UK Music Video Awards and the NME Awards. It’s also been showcased at the British Design Museum, Museum of Contemporary Art, Sao Paulo and the Vienna Museum of Contemporary Art. Although Frost has been directing for a number of years, his innovative work with Radiohead on House of Cards garnered him a position in the 2009 Saatchi & Saatchi New Director's Showcase in Cannes. In the past year, Frost has been honored by editorial coverage in a number of high-profile magazines including Shots, Boards, Creativity, Dazed and Confused, Contagious and Creative Review. A native Londoner who is now based in Los Angeles, Frost burst on to the scene in 2001 when he directed the Coldplay video Yellow which garnered major industry buzz and was named Music Video of the Year (Plug Independent Music Awards), Best Director of a New Artist (2001 MVPA Awards) and nominations for MTV and Brit Awards. In 2006 Frost made his first foray into the commercial film world, shooting a very well received spot for Fordham University. He’s gone to create work for Toshiba and The Gap. Frost has a passion for the darker side of humor, visual storytelling and continually seeks out new ways to create imagery through incorporating new technologies and experimentation.
Festival
Le court en dit Long, Paris 2010 Mention spéciale du Jury - China International Animation and Digital Arts Festival (CICDAF) - août 2010 - Festival Tindirindis, Lituanie, 2010 - Festival Du Grain á démoudre - France, novembre 2010
